What is Key About? Our Manifesto
For too long, the residential real estate business has operated for the benefit of the top 2% income earners.
The only people who ever made any real money were the brokers who collected a lot of us, took 35%-50%
of our money and used it on stuff we no longer need or want and a couple of dozen agents who either
worked like fools or sold $450,000 houses or both.
This outdated, inequitable business model has victimized us all for decades, including ironically,
most real estate brokerage owners. The Wall Street Journal has called the traditional real estate business
model "the most inefficient and ineffective business model left in American commerce."
We need to change all that. Now. We need to rebuild the real estate business from the bottom up, inside
out and give the average person a fighting chance at success and a living in the real estate business.
We will do this by eliminating:
• Offices people do not use
• Administrators who take unnecessary calls
• Closing departments no one uses
• Meaningless meetings that are all about the company, not the agents
• Forms, files, training and information that should be on a website
Then, we are going to give the money to the people who actually earned it... the Real Estate AGENTS.
People who sell garden-variety, everyday real estate.
For example, if you sell 30 houses a year with Key, 2.5 houses a month,
you will make $100,000 a year on average. Let us show you how.
We are going to change lives, make house payments, create better opportunities,
send some families on dream vacations, and put some kids through college.
That fight begins with us at Key Realty. Come with us... It will be fun!